Industrial
B2C/B2B
Scaling Safety Gear Sales with a Shopify Plus Migration Built for Growth
For over 40 years, US Rigging has been a leading manufacturer and master distributor of industrial fittings and fall protection equipment. Based in Santa Ana, California, they are ISO 9001:2015 certified and serve professional climbing, marine, rescue, and construction markets with products built around safety, reliability, and support.
For over 40 years, US Rigging has been a leading manufacturer and master distributor of industrial fittings and fall protection equipment. Based in Santa Ana, California, they are ISO 9001:2015 certified and serve professional climbing, marine, rescue, and construction markets with products built around safety, reliability, and support.
Scope Summary
The Effort
Platform Migration
Data & Content Migration
SEO Preservation & Redirects
UX/UI Redesign
Shipping Configuration
Reviews Migration
Case Study Category
Migrations
Service Model
Project
i
We offer three flexible service models: On Call, Project, Monthly. See our pricing page for details.
Theme: AYO
Team Members
Vianca: Prooject Manager
Diana: Data Admin
Kevin: CRO
Aldfrei: UI/U X Designer
Jaybee: Developer
Tech Stack
Figma
ShipperHQ
YotPo
Klaviyo
Tidio
SEMrush
Why the Migration
US Rigging's existing BigCommerce store was no longer keeping pace with the brand's growth or the depth of its product catalog. The existing experience was dated, more difficult to manage than desired, and needed to support mixed B2C/B2B requirements and complex shipping needs. The move to Shopify Plus was intended to provide more flexibility while addressing the risk of losing existing organic visibility during a platform change.
What Had to Be Protected
The migration scope identified several assets and operating requirements that needed to carry forward or be accounted for during the transition:
Existing store data and customer-facing content.
URLs, metadata, blog content, and existing SEO equity.
Core storefront structures used across the homepage, product, category, and checkout experiences.
Mixed B2C and B2B customer requirements.
Complex shipping configuration, including the documented ShipperHQ setup.
Existing Yotpo review content.
Migration Plan
The transition combined data and content transfer, SEO-preservation work, storefront redesign, and platform configuration.
1. Map and transfer existing store data and content into Shopify Plus.
2. Map URLs and metadata and implement 301 redirects as part of the SEO-preservation work.
3. Rebuild the customer-facing experience for the new platform.
4. Configure migration-specific systems such as shipping and reviews before launch.
Build & Transfer
Data & Content Migration
Existing content and store data were moved from BigCommerce into Shopify Plus as part of the documented migration scope. Blog content was also included in the migration requirements.
SEO & Redirects
URLs were mapped, metadata was migrated, and 301 redirects were implemented as part of the effort to reduce SEO risk during the platform change. These steps describe the preservation work performed; they do not, by themselves, establish complete post-launch ranking or SEO preservation.
UX/UI Rebuild
The migration also included a refreshed storefront experience intended to showcase the catalog more clearly and make navigation and purchasing easier for B2C and B2B customers. The Shopify Plus rebuild included a redesigned customer experience and a simplified checkout direction.
Shipping Configuration
The migration scope included configuring ShipperHQ on Shopify Plus to support US Rigging's documented complex shipping requirements.
Reviews Migration
The migration scope also included moving Yotpo review content into the Shopify Plus environment.
Launch Validation
Launch preparation focused on reviewing the migrated storefront across the core customer experience, including shipping configuration, review content, navigation, and the Shopify Plus purchasing flow before go-live.
Post-Migration Outcome
The Shopify Plus migration provided US Rigging with a more flexible platform and a more modern storefront designed around its mixed B2C/B2B audience, product catalog, and shipping requirements. The migration work included SEO-preservation measures, but those measures are not presented as proof of complete SEO or ranking preservation.
Estimates and Timesheet
Custom Design
Theme Development
Conversion Rate Optimization
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