Health & Wellness
B2B/B2C
A Streamlined BigCommerce Experience That Supports Healthier Lives
Super-Pharmacy Plus is an independent, pharmacist-owned business dedicated to improving the lives of Australians through a carefully curated range of pharmacy essentials, wellness products, and mobility equipment. With strong community roots and nationwide reach, they sought to elevate their digital storefront to match the quality and care they deliver in person.
Super-Pharmacy Plus is an independent, pharmacist-owned business dedicated to improving the lives of Australians through a carefully curated range of pharmacy essentials, wellness products, and mobility equipment. With strong community roots and nationwide reach, they sought to elevate their digital storefront to match the quality and care they deliver in person.
Scope Summary
The Effort
Project Management
UX/UI Design
Development
Data
CRO
SEO / GEO
Service Model
Project
i
We offer three flexible service models: On Call, Project, Monthly. See our pricing page for details.
Case Study Category
CRO
This range is provided only as a reference to help estimate similar engagements. Actual costs vary based on project scope, complexity, custom functionality, and client direction.
Theme: Supermarket theme
Team Members
Vianca
Myles
Mark
Gino
Diana
Manuel
Kevin
Tech Stack
Figma
searchspring
Klaviyo
The Challenge
Despite strong product demand, their online store struggled to convert traffic into sales. The homepage, category templates, and major merchandising sections felt outdated and visually inconsistent, causing friction for users who needed clear information and simple paths to purchase. Key promotional areas lacked hierarchy, and the overall UX did not reflect the level of trust and professionalism customers expect from a healthcare-focused retailer.
Super-Pharmacy Plus needed a storefront that was more intuitive, more accessible, and more aligned with modern ecommerce standards, while avoiding disruption to their ongoing business operations.
Project Goals
Modernize the store’s UI and UX
Fix usability issues and update outdated components
Improve conversion rates and overall engagement
Refresh homepage and category layouts for clarity and ease of navigation
Improve visual consistency across core merchandising sections
Optimize promotional banners for visibility and performance
Implement changes smoothly without breaking existing workflows
Our Approach
We began by evaluating both the product strategy and the technical foundation of the store. Our UX team redesigned the homepage with strengthened hierarchy, updated header elements, strategic promotional areas, and new visual aids such as carousels and preview banners. We reinforced category layouts to improve clarity and ensure each key department—Pharmacy, Mobility, and Professional Services—stood out with clean, consistent design.
Alongside UX improvements, we implemented critical SEO updates, enhanced blog usability, corrected category-level display issues, and applied region tags for improved search relevance. Our marketing and CRO specialists supported organic growth by crafting email campaigns and strengthening customer journeys across multiple touchpoints.
This multi-layered approach produced a storefront that looked modern, functioned smoothly, and better reflected the credibility of a healthcare-focused brand.
Outcome
Super-Pharmacy Plus now benefits from a polished, conversion-ready BigCommerce store that aligns with their mission of empowering healthier lives. The updated design elevates their product offering, the improved UX reduces friction throughout the purchase path, and the SEO enhancements create new avenues for sustainable traffic growth. With a stable and modernized foundation, the brand is positioned to scale confidently for years to come.
Growth Highlights
A significantly improved user experience across all major sections
A more intuitive and visually cohesive brand presentation
Enhanced organic traffic through structured SEO improvements
A clean, scalable storefront positioned for long-term growth
Estimates and Timesheet
Custom Design
Theme Development
Conversion Rate Optimization
USA
Philippines
