Motorcycle Accessories
B2C/B2B
Kodlin USA Revs Up Dealership Growth and Site Traffic with a BigCommerce Design Overhaul
Established in 2020, Kodlin USA Inc. is driven by the vision of creating custom bikes and accessories in a way the world hasn’t seen before. Headquartered in Morgan Hill, CA, co-founders Len Kodlin and Holger Mohr have created a hybrid of accessories and design inspired by both American and European influences. Kodlin products have distinct fit, form, and functional characteristics not found on the market today.
Flyers ASAP is a printing company in Atlanta offering services such as custom flyers, business cards, and same-day printing, combining direct printing with in-house graphic design for tailored solutions.
Scope Summary
The Effort
Storefront UX/UI Redesign
Dealer Application Experience
Product & Tech Guide Content
Navigation & Product Listing Optimization
Marketplace Listing & Kodisto Support
Case Study Category
Conversion Rate Optimization
This range is provided only as a reference to help estimate similar engagements. Actual costs vary based on project scope, complexity, custom functionality, and client direction.
Service Model
Project
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We offer three flexible service models: On Call, Project, Monthly. See our pricing page for details.
Theme: Webbics
Team Members
Vianca: Project Manager
Aldfrei: UX/UI Designer
Roeland: Developer
Diana: Data Admin
Kevin: CRO
Tech Stack
BigCommerce
Conversion Context
Kodlin USA needed a clearer BigCommerce experience to support product discovery, dealer growth, and customer education.
Friction We Found
To grow its dealership program and improve its online presence, Kodlin USA needed a comprehensive website update. The project aimed to boost the visual appeal, ensure the accurate product listings, and create a valuable customer resource by introducing a detailed tech guide page.
Optimization Priorities
Grow the dealership program.
Update the website for visual appeal and product listing accuracy.
Create a dealer application form page.
Create a tech guide page to help customers with Kodlin products.
Improve the website's design and user experience.
Build trust with customer reviews.
Optimize the site for usability and navigation.
Create an eBay description template and update the existing listings.
Add new product listings to eBay.
Set up Kodisto.
Inventory of Amazon listings.
What We Changed
The team focused on designing and creating the required pages to meet Kodlin USA's goals. We improved the website's design and user experience, optimizing the site's navigation, layout, and user interface. We also encouraged customers to leave reviews and displayed them prominently on the product pages. In addition, we created a dealer application form page, a tech guide page, and added new product listings to eBay. We also set up Kodisto and did an inventory of Amazon listings.
Performance Results
Updated storefront presentation.
Improved product and resource access.
Clearer site navigation.
Clearer buying paths.
Reviews highlighted.
Additional marketplace listings.
Broader product visibility.
Outcome
By partnering with Always Open Commerce, Kodlin USA improved their web pages and boosted site traffic. The combined enhancements successfully modernized their online presence, leading to a more appealing and user-friendly shopping experience. The development of the Dealer Application Form streamlined their business-to-business intake, directly supporting their goal of dealer program growth, while the comprehensive Tech Guide page established Kodlin as an authority.
“Working with "Always Open Commerce" was the best decision we made after initially launching our BigCommerce webshop. High quality work, very competitive pricing and strong communication are just a few examples of their strength. Highly recommended.”
- Eli S., Clash Graphics
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