Food & Beverage Distribution
B2B
From Stalled Launch to Growth: Rescuing The Roots Company’s Four-Week B2B Sprint
The Roots Company is a global distribution leader specializing in the import and export of premium South Indian FMCG products. With full-scale B2B logistics and supply chain support, they empower South Indian brands to thrive in the US market through reliable, large-scale distribution.
With over a century of history, Stormy Kromer is known for its iconic wool caps with earflaps and a growing line of rugged outerwear and accessories. Their customers value craftsmanship, durability, and classic American style, making the brand a staple in cold-weather gear for generations.
Scope Summary
The Effort
BigCommerce Enterprise B2B Build
Wholesale Registration & Approval
Customer Groups & Tiered Pricing
Catalog & SKU Organization
QuickBooks Online Integration
Zoho CRM Integration
Rapid Launch Coordination
Case Study Category
Ecommerce Builds
Service Model
Project
i
We offer three flexible service models: On Call, Project, Monthly. See our pricing page for details.
Theme: Beautify Grocery
Team Members
Christine
Gino
Aldfrei
Roeland
Diana
Kevin
Tech Stack
Adobe XD
Launch Context
The Roots Company needed to recover a delayed ecommerce launch after an earlier independent-consultant engagement left the new B2B distributor without a functional storefront and a four-week market window. The replacement build started from a mostly blank BigCommerce Enterprise environment and needed to support wholesale account approval, tiered pricing, a catalog of roughly 200 SKUs with packaging variations, and core business-system integrations.
Built To Do More
The B2B storefront needed to satisfy several launch requirements:
Launch within the documented four-week window.
Support account registration and manual approval for wholesale buyers.
Configure customer groups, price lists, and order-volume pricing logic.
Organize roughly 200 SKUs and package variations for wholesale browsing.
Connect BigCommerce with QuickBooks Online and Zoho CRM.
Create a maintainable BigCommerce foundation for future catalog and customer growth.
Experience & Build Strategy
The project used parallel design, development, data, and integration work to compress the launch schedule. Adobe XD was used to map the B2B user journey while the BigCommerce B2B features, catalog structure, and integrations were configured at the same time.
Key Build Decisions
B2B Access & Pricing
Registration, approval, customer-group, and tiered-pricing logic were configured around the wholesale buying model.
Catalog Structure
Approximately 200 SKUs and their package variations were organized for the new storefront.
Business-System Integrations
QuickBooks Online and Zoho CRM were incorporated into the project so the ecommerce environment could connect with the documented accounting and CRM workflows.
Theme & Front-End Experience
The Beautify Grocery theme was used as the storefront foundation while the team completed the B2B interface required for launch.
Launch Readiness
The project was organized around the four-week deadline, with design, data, development, and integration work running in parallel.
Production validation covered QuickBooks Online, Zoho CRM, account approval, pricing logic, checkout, and the complete in-scope SKU set before launch.
Launch Outcome
The Roots Company launched a BigCommerce Enterprise B2B portal within the documented four-week project window. The completed experience supported wholesale registration and approval, customer-specific pricing structures, the in-scope catalog, and the business-system integrations included in the project.
Estimates and Timesheet
Custom Design
Theme Development
Conversion Rate Optimization
More Ecommerce Builds
See how growing ecommerce brands turned launch plans into better storefront experiences.
Ecommerce Builds
Rescuing a Delayed Shopify Build and Bringing Giannos' Figma Design to Life
Ecommerce Builds
How NineDot Launched a Regulated Beverage Brand on a Scalable BigCommerce Foundation
USA
Philippines
