B2B Data & Wholesale
Always Open Commerce organizes B2B ecommerce around the way wholesale customers actually buy. Account-specific catalogs, pricing, ordering, data, and operational rules can be coordinated into a buying experience that reflects the business instead of forcing a standard DTC journey.
Wholesale Buyers Need Different Rules
B2B buyers often purchase under company accounts, negotiated pricing, restricted product access, repeat-order habits, or internal approval processes that are different from a typical retail journey. The ecommerce experience has to reflect those relationships without making the catalog harder to manage.
Always Open Commerce helps translate B2B requirements into customer groups, catalog access, pricing logic, order workflows, and account-based experiences within approved platform and project scope. Custom ERP implementation and advanced business rules remain separate unless included.
Accounts, Pricing, Catalog Access & Ordering
The setup depends on the platform, customer model, catalog, pricing rules, connected systems, and how much of the buying process should happen online.
Company & Customer Structure
B2B Data & Wholesale
Organize companies, customer groups, locations, or account relationships so the storefront can distinguish buyers who need a different B2B experience.
Catalog & Product Access
B2B Data & Wholesale
Structure which products, collections, or catalog areas are available to defined buyer groups when the approved platform supports that model.
Pricing Logic
B2B Data & Wholesale
Support approved customer-specific, group-based, tiered, or other pricing structures required for the wholesale buying experience.
Order Workflows
B2B Data & Wholesale
Define how buyers move from account access and product selection through ordering, including scoped approval or repeat-order requirements.
Operational Connections
B2B Data & Wholesale
Coordinate approved API integrations or other ecommerce connections to ERP, CRM, accounting, fulfillment, or related business systems.
Decisions That Shape the Buyer Experience
The important decisions are how buyer relationships, product access, order processes, and connected systems fit together before the storefront is configured.
Who Is Buying, and What Applies to Them?
Define company relationships, buyer roles, product access, and applicable pricing rules before configuring a different experience for each audience.
What Happens Before and After an Order?
Separate steps that belong inside ecommerce from sales, accounting, fulfillment, approval, or other operational processes.
Which System Owns the Data?
If customer, product, pricing, or order data lives elsewhere, define its source and whether API integration work belongs in scope.
What Should Stay Native?
Use native platform capabilities where they fit. Custom Development becomes relevant when an approved requirement cannot be supported cleanly with native or app-based options.
Are Other Changes Interfering With the Result?
Promotions, releases, tracking changes, or overlapping experiments can complicate interpretation. Review the test in the context of what else changed.
Align Ecommerce With How the Business Sells
A useful B2B setup reflects how the business sells to wholesale customers without forcing the buyer experience and operational systems into unnecessary workarounds.
Always Open Commerce can coordinate the ecommerce work across storefront configuration, API Integrations, and Custom Development when those workstreams are approved. Platform capabilities, advanced business rules, and connected-system feasibility still require technical and scope review. Custom ERP implementation and unrelated operational changes are not included by default.
Wholesale Work in Practice
Related Platforms & Industries
Frequently Asked Questions
It can include customer groups, pricing logic, catalog structure, order workflows, and account-based ecommerce experiences defined in the approved scope.
Sometimes. Whether one storefront can support both audiences depends on the platform, customer model, catalog, pricing requirements, and the experience the business needs to create.
Pricing logic can be part of the service when the approved platform and scope support the required model. The exact approach requires review of the pricing rules and customer structure.
Not automatically. The ecommerce requirements can be coordinated with connected systems, but custom ERP implementation and integrations are separate workstreams unless included in scope.
Account-based experiences can be supported when they fit the approved platform and project requirements. The access model, customer structure, and catalog rules need to be defined first.
No. Native platform functionality or suitable applications should be used when they satisfy the requirement. Custom work is considered when important gaps remain.
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