Tools / DIY
B2C and B2B
How Bad Dog Tools Improved Conversion Rate by 34.48% and Returning Customer Rate by 151.92%
Bad Dog Tools had durable, explanation-heavy products, but its storefront did not consistently connect product education with purchasing. The CRO engagement reorganized navigation, supporting content, product presentation, and mobile interactions while establishing a clearer path for ongoing storefront improvements. The approved results record a 34.48% increase in conversion rate, a 151.92% increase in returning customer rate, and a 1.19% increase in average order value.
Flyers ASAP is a printing company in Atlanta offering services such as custom flyers, business cards, and same-day printing, combining direct printing with in-house graphic design for tailored solutions.
Scope Summary
The Effort
CRO Audit & Behavioral Review
Navigation & Information Architecture
Product Education & Decision Support
Figma Design Collaboration
BigCommerce Implementation & Responsive QA
Case Study Category
Conversion Rate Optimization
This range is provided only as a reference to help estimate similar engagements. Actual costs vary based on project scope, complexity, custom functionality, and client direction.
Service Model
Monthly
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Theme: Chiara
Team Members
Jolina: Project Manager
Aldfrei: Senior UX/UI Designer
Mark: Developer
Tech Stack
BigCommerce
Figma
HotJar
Conversion Context
Bad Dog Tools sells explanation-heavy products for professional and DIY customers, but the storefront did not consistently connect product education with product discovery and purchasing. The CRO engagement combined analytics, Hotjar behavior review, information architecture, Figma design, and BigCommerce implementation to create a more maintainable customer journey.
Friction We Found
Product Discovery & Navigation
Navigation needed to connect product categories with the educational resources that explain when and why a tool should be used.
Product Decision Support
Product pages needed a clearer sequence for applications, options, supporting information, and purchasing actions.
Mobile Usability
Dense product content, spacing, tap targets, and menu behavior could interrupt the learning-to-purchase journey on smaller screens.
Storefront Flexibility
The existing structure made new content and merchandising changes difficult to introduce consistently.
Optimization Priorities
Connect product categories with educational content that supports selection.
Shorten the path from identifying a task to considering the right tool.
Clarify applications, options, and supporting product information.
Improve mobile interactions and purchasing-action visibility.
Create a more consistent hierarchy for future storefront updates.
What We Changed
Discovery, Analytics & Behavioral Review
Business priorities, ecommerce performance, and Hotjar heatmaps/session recordings were reviewed together to distinguish usability friction from isolated design preferences.
CRO Audit & Prioritization
Findings were organized around navigation, product and category discovery, page hierarchy, educational-content access, CTA placement, mobile behavior, readability, and browsing flow.
Information Architecture & Figma Design
Navigation and supporting resources were reorganized, and prioritized recommendations were translated into Figma concepts linking product visibility, education, calls to action, and responsive behavior.
Implementation & Responsive Review
Approved navigation, layout, content-organization, and responsive changes were implemented on BigCommerce and reviewed across desktop, tablet, and mobile.
Performance Results
Outcome
The updated BigCommerce experience connected product discovery, education, and purchasing more deliberately while creating a more structured foundation for future storefront work. Shoppers gained clearer category access, better-organized product information, and mobile interactions better suited to explanation-heavy products.
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