Home & Décor
B2C/B2B
Click and Brick
Why Decor Direct left BigCommerce and a $250/hour Agency for a Shopify Store that fits their Brand and Budget
Decor Direct Interiors is an interior decorating and homewares studio based in Rehoboth Beach, DE. They work with homeowners and builder partners to create model-home quality spaces, offering curated collections tied to specific floorplans, one-on-one interior decorating services, and white glove delivery and installation. Their Sapphire Club loyalty program and “Shop Real Rooms” experience let buyers browse and purchase complete, designer curated spaces with confidence.
Decor Direct Interiors is an interior decorating and homewares studio based in Rehoboth Beach, DE. They work with homeowners and builder partners to create model-home quality spaces, offering curated collections tied to specific floorplans, one-on-one interior decorating services, and white glove delivery and installation. Their Sapphire Club loyalty program and “Shop Real Rooms” experience let buyers browse and purchase complete, designer curated spaces with confidence.
Scope Summary
The Effort
Project Management
FREE
UX/UI Design
70 hrs
Development
140 hrs
Data
10 hrs
SEO
10 hrs
Total
230 hrs
Service Model
Project
i
We offer three flexible service models: On Call, Project, Monthly. See our pricing page for details.
Engagement Range
$15K – $20K
i
This range is provided only as a reference to help estimate similar engagements. Actual costs vary based on project scope, complexity, custom functionality, and client direction.
Theme: Fresh
Team Members
Project Manager
UX/UI Designer
Developer
Data Admin
SEO/GEO Specialist
Tech Stack
Figma
HubSpot
Cart2Cart
Elfsight
The Challenge
BigCommerce was starting to feel restrictive for the type of curated, room based shopping experience they wanted to deliver, and their Philadelphia agency partner was billing around $250 per hour. The quality was not the issue, the economics were. At that rate, their budget did not stretch very far, which limited how much progress could be made each month. They needed a partner that understood SMB realities, could execute a BigCommerce to Shopify migration, and who would design a site that reflected how they actually work with homeowners and builders.
Project Goals
Execute a platform migration from BigCommerce to Shopify.
Perform an SEO safe migration, including URL mapping, metadata transfer, and 301 redirects
Transfer store data via Cart2Cart and validate the migrated content and structure
Craft new page and template designs with a modern, interior-studio aesthetic
Create more intuitive navigation for homeowners and builder tied collections
Redesign header and footer with future product and category expansion in mind
Implement a “Featured Mood” module to showcase inspiration and style direction
Build a “Shop Real Rooms” experience that lets users shop curated, model inspired spaces
Improve login and account flows so builder partners and homeowners can access the right experience easily
Design an abandoned cart email template and refresh key content pages, including About Us and loyalty content
Our Approach
We started with a structured BigCommerce to Shopify migration plan, using Cart2Cart to move core store data and layering SEO protections on top through URL mapping, metadata migration, and redirects. Once the foundation was in place, our UX/UI designer built Figma layouts for the new Shopify Fresh theme, focusing on clearer navigation paths for homeowners, builder partners, and “Shop Real Rooms” visitors.
The development team then implemented the approved designs, built the Featured Mood and Shop Real Rooms sections, and reworked header, footer, and account flows to match how Decor Direct engages with floorplan based collections and design clients. Finally, we created an abandoned cart email template and refreshed key storytelling areas like About Us to better highlight their services and Sapphire Club loyalty benefits.
Outcome
Decor Direct moved from a constrained BigCommerce build and a high-cost agency model to a Shopify store and partner that better match their budget and growth plans. The new site presents their model home inspired collections, builder workflows, and design services in a way that feels more like their studio experience and less like a generic catalog.
With SEO preserved, data migrated cleanly, and a modern UX now in place, Decor Direct has a solid Phase 1 foundation. Phase 2 will focus on deepening their product data structure to support richer filtering, collections, and merchandising, giving their team even more control over how they present complete rooms and curated looks to homeowners and builder clients.
Growth Highlights
More intuitive user experience.
Optimized account page experience
Mobile optimization.
Improved lead generation
Enhanced brand engagement.
More efficient and effective online presence.
From day one, their team was incredibly responsive, professional, and easy to work with. They helped us redesign and transform our website into an e-commerce site with an easy user experience! They delivered on time, we highly recommend Always Open Commerce.
- Christine R, Client Success Specialist, Decor Direct
Estimates and Timesheet
Custom Design
Theme Development
Conversion Rate Optimization