E-commerce Lighting / LED Products
DTC and B2B
Decor Direct Upgrades to Shopify for a Seamless Online Shopping Experience
Decor Direct is an online retailer and importer providing affordable, high-quality home furnishings for nearly 30 years. Their catalog spans indoor and outdoor furniture, wall décor, accessories, and custom-made pieces, giving value-focused customers a wide range of options to style their homes without sacrificing quality.
Decor Direct is an online retailer and importer providing affordable, high-quality home furnishings for nearly 30 years. Their catalog spans indoor and outdoor furniture, wall décor, accessories, and custom-made pieces, giving value-focused customers a wide range of options to style their homes without sacrificing quality.
Scope Summary
The Effort
Platform Migration
Data Migration
SEO Preservation & Directs
UX/UI Design
Shopify Theme Development
Navigation & Account Flow Improvements
Case Study Category
Migrations
Service Model
Project
i
We offer three flexible service models: On Call, Project, Monthly. See our pricing page for details.
Theme: Fresh
Team Members
Vianca: Project Manager
Tech Stack
Figma
Cart2Cart
Why the Migration
Decor Direct needed to move from BigCommerce to Shopify while reshaping the storefront around a more curated, room-based shopping experience. The project combined platform migration with new page and template designs, improved account and navigation flows, and a clearer foundation for future merchandising work.
What Had to Be Protected
The migration needed to carry forward or account for several parts of the existing store:
Core store data moved through Cart2Cart.
Existing URLs, metadata, and organic search equity.
Brand and product content needed for the new Shopify experience.
Homeowner and builder-oriented customer paths.
Account access, loyalty content, and other key customer-facing information.
Migration Plan
The transition combined data migration, search-preservation measures, UX/UI design, Shopify development, and account/navigation improvements.
- Move core BigCommerce data into Shopify through Cart2Cart.
- Map URLs and metadata and implement redirects as part of the search-preservation work.
- Design the new storefront around homeowners, builder partners, and curated room-based shopping.
- Implement the Featured Mood and Shop Real Rooms experiences.
- Rework the header, footer, account paths, and key storytelling pages.
Build & Transfer
Data & Platform Migration
Core store data was transferred into Shopify through Cart2Cart as the foundation for the new storefront.
UX/UI & Theme Development
Figma layouts were developed for the Shopify Fresh theme, with navigation, page hierarchy, and room-based merchandising incorporated into the new experience.
Curated Shopping Experiences
Featured Mood and Shop Real Rooms sections were implemented to support inspiration-led browsing and model-home-style merchandising.
Account & Content Flows
Header, footer, account pathways, About Us content, loyalty content, and an abandoned-cart email template were included in the project scope.
SEO & Redirects
URL mapping, metadata transfer, and redirects were included as migration safeguards. These measures are not presented as proof of complete post-launch SEO preservation.
Launch Validation
Before go-live, migrated content, navigation, account pathways, and the core storefront experience were reviewed in the new Shopify environment.
Post-Migration Outcome
Decor Direct completed Phase 1 on Shopify with the new room-based merchandising experiences, reworked navigation and account paths, refreshed content, and search-preservation measures incorporated into the migration. A later Phase 2 was identified to focus on product-data structure for richer filtering, collections, and merchandising.
From day one, their team was incredibly responsive, professional, and easy to work with. They helped us redesign and transform our website into an e-commerce site with an easy user experience! They delivered on time, we highly recommend Always Open Commerce.
- Christine Rowe Decor Direct, Client Success Specialist
Estimates and Timesheet
Custom Design
Theme Development
Conversion Rate Optimization
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