Apparel
B2C
Golf Apparel Brand Tees Off a Cleaner, Faster Shopping Experience with a Targeted Shopify UX/UI Upgrade
E9 Golf is a lifestyle brand built around the spirit of the “emergency nine”, those bonus holes that turn a good day into a great one. Their gear blends personality, irreverence, and premium quality, making them a favorite among golfers who want style with substance.
E9 Golf is a lifestyle brand built around the spirit of the “emergency nine”, those bonus holes that turn a good day into a great one. Their gear blends personality, irreverence, and premium quality, making them a favorite among golfers who want style with substance.
Scope Summary
The Effort
Project Management
UX/UI Design
Development
CRO
Service Model
Project
i
We offer three flexible service models: On Call, Project, Monthly. See our pricing page for details.
Case Study Category
CRO
This range is provided only as a reference to help estimate similar engagements. Actual costs vary based on project scope, complexity, custom functionality, and client direction.
Team Members
Christine
Aldfrei
Jaybee
Kevin
The Challenge
The existing Shopify storefront had strong products behind it, but the experience wasn’t living up to the brand’s personality or energy. Navigation felt cluttered, visuals lacked hierarchy, and mobile users faced unnecessary friction. Before committing to a full redesign, the client needed a small, strategic engagement that delivered quick UX wins, cleaner navigation, sharper visuals, and a smoother shopping experience across both desktop and mobile.
Project Goals
Enhance the UI/UX of their Shopify store.
Prioritize responsive navigation and visually appealing layouts.
Streamline the announcement bar for clarity and impact.
Curate and position navigation images.
Showcase vibrant visuals that resonate with the brand identity.
Highlight best-selling products in an engaging layout.
Feature irresistible deals prominently.
Seamlessly integrate a dynamic working Instagram feed.
Redesigned mobile navigation to be visual and intuitive on small screens.
The cart page was redesigned to establish easy quantity adjustments, an accessible discount code field, and evident calls-to-action.
Our Approach
We started with a structured UX/CRO Audit that outlined all opportunities based on speed, impact, and effort. E9 Golf selected a focused set of improvements, which we executed directly inside their existing Shopify theme.
We rebuilt the homepage using a more modern, modular layout, streamlined the announcement bar, improved navigation imagery, redesigned the promotions section, and highlighted best-selling products with cleaner hierarchy. A dynamic Instagram feed was integrated, and mobile navigation was reworked to be more visual and intuitive. Finally, the cart page was upgraded with clearer controls and stronger CTAs, rounding out a smoother end-to-end shopping experience.
Outcome
E9 Golf now has a faster, more intuitive, and more visually engaging Shopify store that matches the personality and energy of their brand. Shoppers can browse more confidently, mobile users face fewer obstacles, and the homepage now showcases products in a way that feels modern, fun, and unmistakably “E9.”
This project delivered high-impact wins on a small budget, helping the brand level up its digital experience without committing to a full rebuild. E9 Golf now has a stronger foundation to support future marketing efforts and continued growth.
Growth Highlights
Improved user engagement.
More intuitive navigation.
Enhanced brand image.
Streamlined shopping experience.
Estimates and Timesheet
Custom Design
Theme Development
Conversion Rate Optimization
USA
Philippines
