DTC Coffee / Food & Beverage Ecommerce
DTC
Rescuing a Delayed Shopify Build and Bringing Giannos’ Figma Design to Life
Giannos is a direct-to-consumer coffee brand offering roasted beans, flavored blends, espresso roasts, and cold brew concentrates. The platform migration and Figma design were already complete, but the Shopify implementation was not meeting expectations. The client needed a dependable development partner to assess the existing build, correct recurring issues, and finish the storefront with clearer ownership and quality control.
With over a century of history, Stormy Kromer is known for its iconic wool caps with earflaps and a growing line of rugged outerwear and accessories. Their customers value craftsmanship, durability, and classic American style, making the brand a staple in cold-weather gear for generations.
Scope Summary
The Effort
Shopify Build Rescue & Completion
Figma Implementation & UI Cleanup
Bug Fixes & Functionality Recovery
Theme & App Review
GA4 & Google Search Console Setup
SEO / Indexing Review
Responsive QA & Launch Readiness
Case Study Category
Ecommerce Build
Service Model
Project
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Theme: Dawn
Team Members
Christine: Project Manager
Jazpher: Developer
Keito: SEO/GEO
Kevin: CRO
Tech Stack
Shopify
Figma
Google Analytics
Google Search Console
Launch Context
Giannos came to Always Open Commerce after its platform migration and Figma design were already complete, but the Shopify implementation remained unfinished and inconsistent. The project therefore focused on rescuing the existing build, aligning it more closely to the supplied design, correcting recurring issues, and creating a clearer QA and launch-readiness process.
Built To Do More
The rescue build needed to address several requirements before launch:
Review the existing Shopify implementation against the approved Figma design.
Complete missing UI, button, rewards, and ecommerce functionality.
Correct identified bugs and inconsistent interactions.
Review the theme and app setup inherited from the prior implementation.
Configure GA4 and Google Search Console.
Review metadata, site structure, and soft-404 concerns before launch.
Experience & Build Strategy
The work began with a build assessment rather than a redesign. The existing storefront was compared against the approved Figma direction and the client’s reported issues so incomplete components, broken interactions, theme concerns, and launch-critical fixes could be prioritized.
Key Build Decisions
Build Assessment & Recovery
The existing theme, incomplete components, broken interactions, and client-reported issues were reviewed to establish the recovery plan.
Figma Implementation & Quality Control
Missing interface components and button functionality were completed, rewards-related features were refined, and identified bugs were corrected while the implementation was reviewed across screen sizes.
Analytics & Search Foundation
GA4 and Google Search Console were configured, while metadata, site structure, indexing concerns, and soft-404 signals were reviewed as part of launch preparation.
Launch Readiness
The team reviewed the implementation across screen sizes and corrected identified bugs before launch.
Final launch validation confirmed app and rewards functionality, checkout and responsive behavior, analytics configuration, and resolution of the in-scope metadata and soft-404 items before go-live.
Launch Outcome
Giannos moved from an unfinished Shopify implementation to a storefront that more closely reflected the supplied Figma direction, with missing interface work, identified bugs, and analytics/search setup addressed within the documented project scope. The outcome is limited to the completed rescue and launch-readiness work rather than unsupported performance claims.
Estimates and Timesheet
Custom Design
Theme Development
Conversion Rate Optimization
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