Lighting
B2B/B2C
HTM Lighting Solutions Illuminates Long Term Growth With a Full Service Monthly Partnership
Based in Tampa, Florida, HTM Lighting Solutions has been delivering innovative LED lighting systems since 2008, serving residential, commercial, and industrial customers around the world. They combine engineering driven products with a customer first mindset, making them a go to source for specialty and architectural lighting.
Based in Tampa, Florida, HTM Lighting Solutions has been delivering innovative LED lighting systems since 2008, serving residential, commercial, and industrial customers around the world. They combine engineering driven products with a customer first mindset, making them a go to source for specialty and architectural lighting.
Scope Summary
The Effort
Email Marketing
UX/CRO & Development
SEO & Technical Cleanup
Amazon & Marketplace Support
Paid Ads & Campaign Support
Case Study Category
Monthly
Service Model
Monthly
i
We offer three flexible service models: On Call, Project, Monthly. See our pricing page for details.
Theme: ShowTime
Team Members
Vianca: Project Manager
Myles: UI/UX Designer
Mark: Developer
Jaybee: Developer
Kevin: CRO
Tech Stack
Adobe XD
Adobe Photoshop
Mailchimp
Amazon
Why It Was A Fit
HTM Lighting Solutions needed a more coordinated way to support a growing ecommerce operation spanning Shopify, email, Amazon, marketplaces, CRO, SEO, and paid campaigns. Previous reliance on individual freelancers and in-house roles left work fragmented across specialties, while recurring technical and marketing needs continued to accumulate. The relationship with Always Open Commerce developed around a Monthly model designed to bring those workstreams under one cross-functional team.
Ongoing Priorities
The Monthly engagement developed around recurring priorities across the storefront and growth channels:
Maintain and improve the Shopify storefront across UX, CRO, design, and development.
Build and execute recurring email campaigns for promotions, launches, and content.
Address technical SEO issues, 404s, structured data, indexing, and on-page opportunities.
Support Amazon A+ content and marketplace work across channels such as Walmart and eBay.
Support paid campaign creative and execution across Google Ads and Meta Ads.
Keep brand presentation and creative aligned across the storefront, email, marketplaces, and ads.
The Engagement
From 2020 through 2025, the documented relationship expanded into a multi-channel production rhythm covering email marketing, design, development, CRO, SEO, Amazon, marketplaces, and paid campaign support. Work ranged from recurring campaigns and creative production to technical fixes, storefront enhancements, and ongoing optimization.
What We Improved Over Time
Email Marketing & Creative
Recurring work included product-feature and seasonal email campaigns, homepage banners, product imagery, and other creative intended to keep promotions and launches moving consistently.
UX/CRO & Development
Storefront improvements included video galleries on key product pages, sticky headers, mobile-layout refinements, and cart and checkout work alongside recurring bug fixes and development maintenance.
SEO & Technical Cleanup
The team addressed broken 404s, indexing issues, structured data, Google Search Console fixes, link building, and on-page search improvements as part of the ongoing program.
Amazon & Marketplace Support
The engagement included Amazon A+ content and support across additional marketplace channels, helping keep product presentation and branding more coordinated outside the Shopify storefront.
Paid Ads & Campaign Support
Google Ads and Meta Ads support became part of the broader Monthly scope, extending the program from site maintenance into coordinated acquisition-channel work.
Notable Wins
The relationship expanded into a multi-year, cross-functional engagement rather than a series of disconnected projects.
Email, Shopify, Amazon, marketplace, SEO, CRO, development, and paid campaign work were coordinated under one operating model.
The storefront received recurring UX and technical improvements across desktop and mobile experiences.
Technical issues including 404s, indexing problems, and structured-data work were addressed as part of ongoing maintenance.
Looking Ahead
By 2025, the documented engagement had expanded across the Shopify storefront, email, Amazon, marketplaces, SEO, CRO, development, and paid campaign support.
We used freelancers for years and even tried multiple in-house web developers, but it was expensive and we still never had the full mix of skills we needed. AOC’s all in one hourly model finally gave us a reliable team for design, development, email, and marketplace work, and we now average 120 plus hours a month with clear time tracking and great communication. After 1.5 years they know our products, our preferences, and how we work, so projects move faster and smoother. Great team, great value, highly recommended.
- Hugo M., HTM Lighting Solutions
Estimates and Timesheet
Custom Design
Theme Development
Conversion Rate Optimization
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