Food Service
B2B
Why Mami’s Gelato Passed On Big Agencies and Chose AOC for their Chiara Theme Update and UX/UI Redesign
Mami’s Gelato has been helping ice cream shops around the world serve delicious, plant-based frozen desserts since 2015. Founded by Naomi, who spent decades crafting both dairy and vegan recipes, the company grew from a single restaurant challenge into a global supplier of easy-to-use mixes like their signature Froconut®. Today Mami’s Gelato supports foodservice operators nationwide with simple, reliable, plant-based mixes backed by years of hands-on experimentation and expertise.
Mami’s Gelato has been helping ice cream shops around the world serve delicious, plant-based frozen desserts since 2015. Founded by Naomi, who spent decades crafting both dairy and vegan recipes, the company grew from a single restaurant challenge into a global supplier of easy-to-use mixes like their signature Froconut®. Today Mami’s Gelato supports foodservice operators nationwide with simple, reliable, plant-based mixes backed by years of hands-on experimentation and expertise.
Scope Summary
The Effort
Project Management
FREE
UX/UI Design
40 hrs
Development
100 hrs
CRO
10 hrs
Total
150 hrs
Service Model
Project
i
We offer three flexible service models: On Call, Project, Monthly. See our pricing page for details.
Engagement Range
$12K – $17K
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This range is provided only as a reference to help estimate similar engagements. Actual costs vary based on project scope, complexity, custom functionality, and client direction.
Theme: Chiara
Team Members
Project Manager
UX/UI Designer
Developer
CRO Expert
Tech Stack
Adobe XD
Mailchimp
The Challenge
After outgrowing their older Chiara theme, Mami’s Gelato was looking for a complete brand refresh. The design no longer reflected the brand’s fun, approachable personality, and operators found it difficult to understand the differences between mixes or determine which product was right for them. The site lacked clear guidance, strong hierarchy, and a cohesive flow linking educational content to product selection. Mami’s began vetting several BigCommerce agencies, but most proposals came with enterprise retainers and large minimums that made little sense for an SMB. They needed a partner who could modernize the site, upgrade the Chiara theme, and sharpen the UX around choosing the right mix.
Project Goals
Upgrade to the latest Chiara theme
Redesign core pages with improved UX/UI, including:
- Homepage
- Categories
- Product pages
- About page
- “How to Find the Right Product” guide
- Custom Formulation page
Make it easier for operators to compare mixes and choose the correct formula
Modernize the brand’s visual presentation
Improve clarity and reduce friction throughout the buyer journey
Our Approach
We mapped the existing site to the capabilities of the latest Chiara theme to identify where built-in features could streamline pages and where light customization would improve clarity. Our UX/UI team redesigned all key templates in Adobe XD, focusing on a clearer homepage hero, simplified category layouts, and product pages that better communicate mix differences. We introduced a guided “Find Your Mix” flow, refreshed the About page with a concise version of Naomi’s story, and structured the Custom Formulation page to handle more complex requests. After approvals, we upgraded the store to the newest Chiara version, implemented the new layouts, cleaned up legacy styling issues, refined internal linking, and ensured responsiveness and performance across devices.
Outcome
Mami’s Gelato now has a modern, cohesive BigCommerce store that reflects their vibrant brand and makes it much easier for operators to discover, compare, and select the right plant-based mix. The refreshed Chiara theme, improved hierarchy, and new guided education paths all contribute to higher clarity, smoother navigation, and a more confident purchase experience. With a sharper user journey and a design that finally matches the quality of their products, Mami’s is positioned for stronger conversions and continued growth across the foodservice market.
Conversion Rate
Improved by:
44.27 %
AOV
Improved by:
4.78 %
Returning Customers Rate
Improved by:
12.04 %
Estimates and Timesheet
Custom Design
Theme Development
Conversion Rate Optimization