Dental Supplies
B2B
Turning a Dated Dental Supply Store into a Modern, Conversion Focused Experience
A trusted provider of dental supplies to professionals since 2000, Omni Dental Supply is committed to impeccable service and competitive pricing. They offer essential products, cost-saving options, and easy order placement, making them a reliable partner for dental practices. Trusted by dental professionals for over 25 years.
A trusted provider of dental supplies to professionals since 2000, Omni Dental Supply is committed to impeccable service and competitive pricing. They offer essential products, cost-saving options, and easy order placement, making them a reliable partner for dental practices. Trusted by dental professionals for over 25 years.
Scope Summary
The Effort
Project Management
FREE
UX/UI Design
50 hrs
Development
90 hrs
CRO
10 hrs
Total
150 hrs
Service Model
Project
i
We offer three flexible service models: On Call, Project, Monthly. See our pricing page for details.
Engagement Range
$10k – $12k
i
This range is provided only as a reference to help estimate similar engagements. Actual costs vary based on project scope, complexity, custom functionality, and client direction.
Theme: Supermarket Modern
Team Members
Project Manager
UX/UI Designer
Developer
Developer
CRO Expert
Tech Stack
Adobe XD
Searchanise
Mail Chimp
The Challenge
The existing BigCommerce store looked dated and lacked the professional polish expected in the medical and dental supply industry. Navigation was confusing, categories felt inconsistent, and product discovery required too many clicks. Although their business was strong, the website did not reflect the quality or reliability of their brand.
Before choosing AOC, Omni Dental Supply spent significant time evaluating several BigCommerce agency partners. Most were either too expensive, too rigid in their engagement structure, or provided overly generic recommendations that didn’t solve the real UX issues. They needed a practical partner who could execute a true UX/UI redesign driven by CRO insights, not a cosmetic facelift.
Project Goals
Enhance Omni Dental Supply’s website with a modern, user-friendly design.
Improve engagement and conversions based on UX/CRO audit recommendations.
Refine the overall look and feel of the website.
Optimize navigation for better product discovery.
Reorganize products and categories to create a seamless shopping experience.
Increase customer satisfaction.
Reduce bounce rates.
Drive higher sales through a more intuitive and aesthetically appealing website.
Our Approach
We began with a full UX/CRO audit, identifying the structural and behavioral problems impacting conversions. We redesigned the homepage, category layouts, and product templates for a more clinical, trustworthy, and modern presentation aligned with the dental industry.
Navigation was restructured to reduce cognitive load, placing high-value categories and kits more prominently while removing redundant or confusing pathways. Product architecture was cleaned up, grouping related items, normalizing naming conventions, and strengthening cross-category browsing.
The redesign included a new visual system, updated typography, optimized banners, clearer CTAs, improved filtering, and a streamlined mobile experience. We also addressed Searchanise optimization, ensuring relevance and speed for professional-grade catalog searches.
Throughout development, we rebuilt pages using best practices for performance, accessibility, and future expansion, ensuring Omni Dental Supply has a stable, maintainable BigCommerce foundation.
Outcome
This UI/UX redesign revitalized Omni Dental Supply's online presence with a modern, user-friendly design, improving navigation and product discovery, and streamlining the overall shopping experience. These enhancements are projected to increase customer satisfaction, reduce bounce rates, and drive higher sales, strengthening Omni Dental Supply's position in the market and achieving their business goals.
Growth Highlights
Anticipated Increase in Conversion Rate
Improved User Engagement
Modernized Website Design
Streamlined User Experience
Overall Traffic
Improved by:
40.06 %
AOV
Improved by:
2.31 %
New Customers Rate
Improved by:
35.16 %
Date Period: Oct 01- Nov 30, 2025 VS Oct 01- Nov 30, 2024
Always open commerce redesigned our website and built out our BigCommerce store, and the experience was excellent from start to finish. The team did a great job, stayed attentive throughout the process, and was always quick to respond whenever any issues came up. They were consistently helpful and easy to work with. I would strongly recommend them for their customer support and overall expertise.
- Mark, Executive, Omni Dental Supply
Estimates and Timesheet
Custom Design
Theme Development
Conversion Rate Optimization