Grocery
B2B
A Global Wholesale Grocery Distributor Achieves a Modern and Scalable Ecommerce Presence with a BigCommerce Revamp
Promo International, Inc. manages a global distribution network for supermarket goods, offering 200+ products under their PROMOS brand. With decades of operational experience and modern packaging across their catalog, the company needed an ecommerce presence that matched the quality and scale of their international B2B business.
Scope Summary
The Effort
BigCommerce Enterprise B2B Build
Catalog & Product Data Normalization
B2B UX/UI & Navigation
Customer Groups & Price Lists
ERP Integration Planning & Data Mapping
Product Import & Sync Testing
Case Study Category
Ecommerce Builds
This range is provided only as a reference to help estimate similar engagements. Actual costs vary based on project scope, complexity, custom functionality, and client direction.
Service Model
Project
i
We offer three flexible service models: On Call, Project, Monthly. See our pricing page for details.
Theme: Supermarket Theme
Team Members
Vianca: Project Manager
Aldfrei: UI/UX Designer
Maxx: Developer
Diana: Data Admin
Tech Stack
AdobeXD
Celigo
Launch Context
Promo International needed a modern BigCommerce Enterprise B2B storefront that could support a global grocery-distribution business and a catalog of more than 200 PROMOS-brand products. The existing storefront and product data needed substantial restructuring so wholesale buyers could browse a clearer catalog and customer-specific pricing could work with the company’s ERP environment.
Built To Do More
The build needed to establish several B2B foundations:
Modernize the BigCommerce storefront and brand presentation.
Normalize product images, pricing, variants, and category data.
Create clearer navigation and filtering for wholesale product discovery.
Support customer groups and price lists for B2B pricing rules.
Align product, inventory, and pricing data with ERP-integration requirements.
Provide a structure that could accommodate catalog expansion.
Experience & Build Strategy
The project treated catalog structure and B2B operations as part of the storefront experience. Data normalization, ERP planning, customer-group logic, and UX/UI were coordinated so the build could support both the internal operating model and the way wholesale customers browse and purchase.
Key Build Decisions
Catalog Normalization
Product listings, categories, imagery, and pricing data were consolidated and standardized before being aligned to the new BigCommerce structure.
ERP & Data Mapping
The team worked with the ERP provider on integration planning, data mapping, and compatibility checks for product data, inventory counts, and pricing tiers.
B2B UX & Navigation
Homepage, mega-menu, and key landing-page designs were refreshed to present the catalog in a clearer format for wholesale customers.
Customer Groups & Pricing
BigCommerce customer groups and price lists were configured to support the documented wholesale pricing requirements.
Launch Readiness
Product imports and ERP-sync behavior were tested after theme integration as part of preparing the storefront for use.
Production validation confirmed ERP behavior, catalog reconciliation, customer-group and checkout logic, responsive storefront behavior, and launch acceptance criteria before go-live.
Launch Outcome
Promo International established a BigCommerce Enterprise B2B storefront with a normalized catalog, refreshed navigation and presentation, customer-group pricing structures, and ERP-aligned data planning. The outcome is framed around the completed B2B foundation rather than unsupported claims about buyer behavior, onboarding ease, or long-term growth.
More Ecommerce Builds
See how growing ecommerce brands turned launch plans into better storefront experiences.
Ecommerce Builds
How The Roots Company Went From a Failed Consultant to a B2B BigCommerce Portal
Ecommerce Builds
How Metro Screenworks Modernized a Complex BigCommerce Store Without Losing Legacy Data
USA
Philippines
