Grocery
B2B
A Global Wholesale Grocery Distributor Achieves a Modern and Scalable Ecommerce Presence with a BigCommerce Revamp
Promo International, Inc. manages a global distribution network for supermarket goods, offering 200+ products under their PROMOS brand. With decades of operational experience and modern packaging across their catalog, the company needed an ecommerce presence that matched the quality and scale of their international B2B business.
Scope Summary
The Effort
Project Management
20 hrs
UX/UI Design
20 hrs
Development
50 hrs
Data
30 hrs
Total
120 hrs
Service Model
Project
i
We offer three flexible service models: On Call, Project, Monthly. See our pricing page for details.
Engagement Range
$10k – $15k
i
This range is provided only as a reference to help estimate similar engagements. Actual costs vary based on project scope, complexity, custom functionality, and client direction.
Theme: Supermarket Theme
Team Members
Project Manager
UX/UI Designer
Developer
Data Admin
Tech Stack
AdobeXD
Celigo
The Challenge
Before partnering with AOC, Promo International vetted several BigCommerce agencies. Most suggested expensive custom builds or incomplete solutions that didn’t address their real pain point: a B2B catalog that lacked structure, clarity, and scalability.
Their products spanned hundreds of SKUs, but the data was inconsistent across images, categories, and pricing. The storefront itself was outdated, difficult to navigate, not optimized for B2B buyers, and lacked the professional polish expected from a global supplier. With growth accelerating, they needed a modern BigCommerce build that organized their catalog, strengthened their brand, and simplified the buying experience for wholesale customers.
Project Goals
Modernize the storefront with a refreshed BigCommerce theme.
Reorganize and migrate product data: images, pricing, variants, and categories.
Improve UX/UI to support B2B buyers and global distribution partners.
Create a scalable structure that supports catalog expansion.
Enhance navigation and filtering for faster product discovery
Our Approach
We began by auditing the client’s legacy data and mapping their catalog structure to a BigCommerce Enterprise-friendly format. Our data team consolidated and normalized product listings, standardized category naming conventions, and cleaned pricing information so it could sync correctly with their ERP.
Next, we collaborated with their ERP provider to assist with integration planning, data mapping, and compatibility checks. This ensured that product data, inventory counts, and pricing tiers would update reliably between systems.
On the UX/UI side, we redesigned the homepage, mega menu, and key landing pages using Adobe XD, presenting their PROMOS line in a cleaner, more modern format tailored for B2B customers. We then implemented customer groups and price lists to support wholesale pricing rules.
After theme integration, our development team validated all product imports, tested ERP sync behavior, and ensured the storefront was stable, scalable, and ready for expansion.
Outcome
Promo International, Inc. now operates a modern, scalable BigCommerce Enterprise B2B store designed for global distribution. With a cleaned and normalized catalog, ERP-aligned product data, and customer-specific pricing in place, the company finally has a digital infrastructure that matches the sophistication of their supply chain. The new storefront is easier to browse, easier to buy from, and ready to support long-term growth across new markets, new SKUs, and new wholesale partners.
Growth Highlights
Clean and Aesthetically Modernized Storefront
Easy to navigate structure
More product data and listings
An approach that focuses scalability
Easy onboarding and future scalability
