Wellness Supplements
B2C
A Streamlined BigCommerce Experience That Supports Healthier Lives
Super-Pharmacy Plus is an independent, pharmacist-owned business dedicated to improving the lives of Australians through a carefully curated range of pharmacy essentials, wellness products, and mobility equipment. With strong community roots and nationwide reach, they sought to elevate their digital storefront to match the quality and care they deliver in person.
Flyers ASAP is a printing company in Atlanta offering services such as custom flyers, business cards, and same-day printing, combining direct printing with in-house graphic design for tailored solutions.
Scope Summary
The Effort
Needs Content
Needs Content
Needs Content
Needs Content
Needs Content
Case Study Category
Conversion Rate Optimization
This range is provided only as a reference to help estimate similar engagements. Actual costs vary based on project scope, complexity, custom functionality, and client direction.
Service Model
Project
i
We offer three flexible service models: On Call, Project, Monthly. See our pricing page for details.
Theme: Cornerstone
Team Members
Vianca: Project Manager
Myles: UX/UI Designer
Mark: Developer
Gino: Developer
Diana: Data Admin
Manuel: SEO/GEO Specialist
Kevin: CRO
Tech Stack
Figma
SearchSpring
Klaviyo
Conversion Context
Super-Pharmacy Plus needed its BigCommerce storefront to present a broad health-and-wellness catalog with clearer hierarchy, stronger merchandising, and simpler purchase paths for online customers.
Friction We Found
Despite strong product demand, their online store struggled to convert traffic into sales. The homepage, category templates, and major merchandising sections felt outdated and visually inconsistent, causing friction for users who needed clear information and simple paths to purchase. Key promotional areas lacked hierarchy, and the overall UX did not reflect the level of trust and professionalism customers expect from a healthcare-focused retailer.
Super-Pharmacy Plus needed a storefront that was more intuitive, more accessible, and more aligned with modern ecommerce standards, while avoiding disruption to their ongoing business operations.
Optimization Priorities
Modernize the store’s UI and UX
Fix usability issues and update outdated components
Improve conversion rates and overall engagement
Refresh homepage and category layouts for clarity and ease of navigation
Improve visual consistency across core merchandising sections
Optimize promotional banners for visibility and performance
Implement changes smoothly without breaking existing workflows
What We Changed
We began by evaluating both the product strategy and the technical foundation of the store. Our UX team redesigned the homepage with strengthened hierarchy, updated header elements, strategic promotional areas, and new visual aids such as carousels and preview banners. We reinforced category layouts to improve clarity and ensure each key department—Pharmacy, Mobility, and Professional Services—stood out with clean, consistent design.
The work also included SEO updates, blog usability improvements, category-level display fixes, and region tags intended to improve search relevance. Customer-facing email and journey improvements supported the broader storefront update.
This multi-layered approach produced a storefront that looked modern, functioned smoothly, and better reflected the credibility of a healthcare-focused brand.
Performance Results
The documented outcome is qualitative: refreshed homepage and category layouts, clearer merchandising hierarchy, search and technical improvements, and a more consistent customer journey.
Outcome
Super-Pharmacy Plus completed a CRO-focused BigCommerce update with refreshed homepage and category layouts, clearer merchandising hierarchy, technical and search improvements, and a more consistent customer journey. The public outcome is limited to the implemented storefront improvements until performance evidence is verified.
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