Scope Summary
The Effort

Platform Migration

Data Migration

Subscription Setup

UX/UI Redesign

Catalog & Product Data Organization

Email Marketing & Blog Launch
Case Study Category
Migrations
Service Model
Project
i
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Theme: Ella
Team Members
Tech Stack
Why the Migration
Christopher Bean Coffee needed to move from Shopify to BigCommerce while creating a more flexible foundation for subscriptions, prepaid products, Coffee of the Month offerings, and catalog management. The project also included a storefront redesign and supporting marketing-content work around the new platform.
What Had to Be Protected
The migration needed to carry forward or account for several customer and catalog requirements:
Core store and product data transferred through Cart2Cart.
Subscription purchasing and recurring-order requirements.
Prepaid products and Coffee of the Month offerings.
Brand content and the customer-facing product experience.
The ability to manage a large flavored-coffee catalog after launch.
Migration Plan
The transition combined data migration, BigCommerce configuration, subscription setup, UX/UI work, catalog organization, and supporting marketing content.
- Move store data from Shopify to BigCommerce through Cart2Cart.
- Configure Recharge for coffee subscriptions.
- Support prepaid products and Coffee of the Month requirements.
- Rebuild the storefront around the new BigCommerce environment.
- Organize product and catalog information for ongoing management.
- Prepare email and blog content as part of the post-launch marketing foundation.

Build & Transfer

Data & Catalog Migration
Core store data was moved into BigCommerce through Cart2Cart, with product and catalog organization incorporated into the platform transition.

Subscription & Product Programs
Recharge was configured to support the subscription service, prepaid offerings, and Coffee of the Month requirements included in the project.

UX/UI Redesign
The new storefront was redesigned around the brand’s coffee experience, with customer-facing pages and product presentation refined as part of the BigCommerce build.

Marketing Content Foundation
Blog, newsletter, and reviews-management activity were also included as part of the brand’s post-launch marketing foundation.
Launch Validation
Final quality checks and minor debugging were completed before launch.

Post-Migration Outcome
Christopher Bean Coffee completed the move to BigCommerce with the subscription setup, catalog organization, redesigned storefront, and marketing-content foundation included in the project. The case study also records:
Conversion Rate

4.19 %
Average Order Value

6.74 %
Returning Customers Rate

5.40 %
Date Period: January 01, 2023 - December 31, 2023 VS January 01, 2022 - December 31, 2022.

To all who worked on my project, JOB WELL DONE, I think my site and product pages are some if not the best pages i've ever seen. The whole team has done a terrific job and should be commended for all the attention to detail. Thank you as well for the push at the end with all these smaller tasks that you jumped on quickly and knocked out for me, that too is much appreciated. As positive feedback goes, there is never enough to go around and much of what you do goes without notice, so please share my satisfaction and appreciation with the team. I am so pleased with the outcome that if you had a tip jar I would fill it with some joy!
- Christopher Christopher Bean Coffee













































































USA
Philippines
