Wholesale Gifts
B2B
Wholesale Gift Store Reclaims Control With Reliable, Fast BigCommerce Support
HolisticTrader.co.uk is a wholesale website serving resellers since 2000. They supply shops, online stores, therapists, market vendors, eBay sellers, and other trade buyers across the UK with holistic and spiritual goods.
HolisticTrader.co.uk is a wholesale website serving resellers since 2000. They supply shops, online stores, therapists, market vendors, eBay sellers, and other trade buyers across the UK with holistic and spiritual goods.
Scope Summary
The Effort
Storefront Troubleshooting
Search, Tax & Sale Logic Fixes
Wholesale UX & Segmentation
GA4 Tracking Repair
Newsletter & Content Updates
Ongoing Technical Support
Case Study Category
Monthly
Service Model
Monthly
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We offer three flexible service models: On Call, Project, Monthly. See our pricing page for details.
Theme: Cornerstone
Team Members
Vianca: Project Manager
Diana: Data Admin
Aldfrei: UI/UX Designer
Jaybee: Developer
Kevin: CRO
Manuel: SEO/GEO
Tech Stack
Adobe XD
Mailchimp
Why It Was A Fit
Holistic Trader came to Always Open Commerce after an earlier support arrangement left a growing list of BigCommerce issues unresolved. Navigation and scrolling problems, search inconsistencies, tax and sale-tag logic, delivery information, filters, and analytics all needed attention. For a wholesale business serving trade buyers, the priority was to establish a more dependable support model that could address immediate technical problems and continue improving the storefront over time.
Ongoing Priorities
The Monthly engagement centered on recurring technical and customer-experience priorities:
Restore smooth navigation and reliable storefront behavior across desktop and mobile.
Improve search results, tax display, sale tagging, and other purchase-critical logic.
Standardize delivery and returns information across the site.
Resolve wholesale segmentation, customer-group, filter, and access issues.
Repair and maintain analytics tracking for ongoing reporting
Support newsletter, content, and other recurring storefront updates.
Provide ongoing technical support as new issues and priorities emerge.
The Engagement
The work combined technical troubleshooting, development, data and segmentation support, CRO input, content updates, and recurring maintenance. Initial effort concentrated on stabilizing the storefront, while the Monthly model provided a path for continued fixes and improvements after the first group of issues was addressed.
What We Improved Over Time
Storefront Troubleshooting
Developers addressed documented desktop and mobile scrolling problems and other recurring storefront issues that were interfering with day-to-day use.
Search, Tax & Sale Logic
Search inconsistencies, tax display, and sale-tag behavior were reviewed and corrected within the documented scope so wholesale shoppers could navigate purchase information more reliably.
Technical Maintenance & Product Data
The Monthly scope also included technical store maintenance and product-data cleanup, giving the team a recurring path for addressing storefront issues and maintaining more consistent product information.
Wholesale UX & Segmentation
Customer-group access, segmentation, filter logic, delivery information, and returns content were cleaned up to create clearer trade-buyer pathways.
Analytics Tracking
GA4 configuration was reworked as part of the engagement so the team could restore a usable analytics setup for ongoing reporting.
Newsletter & Content Updates
The work also included a functioning newsletter popup and updates to delivery and returns content, extending the engagement beyond technical troubleshooting into recurring customer-facing improvements.
Notable Wins
A large group of accumulated storefront issues was addressed within one ongoing support relationship.
Search, tax, sale-tag, wholesale-access, and content-clarity issues were incorporated into the maintenance program.
The storefront gained a clearer technical foundation for future support and optimization.
The client review specifically praises efficiency, attention to detail, communication, and task completion.
Looking Ahead
The engagement established ongoing BigCommerce support spanning troubleshooting, wholesale UX, analytics, content updates, and technical maintenance.
AOC have been great to work with, we’ve been extremely impressed with their efficiency, attention to detail, and excellent communication. All of our tasks have been completed to perfection, it has been like a breath of fresh air for us. We would highly recommend them!
- Mel H. Content Manager, Holistic Trader
Estimates and Timesheet
Custom Design
Theme Development
Conversion Rate Optimization
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