Apparel
B2C
Click and Brick
Langston’s Modernizes a Century-Old Legacy with a Streamlined BigCommerce Experience
Langston’s Western Wear has been serving the western culture and lifestyle community for over 100 years. What started as a one-stop shopping destination for the ranchers and farmers of central Oklahoma has become one of the top independent and locally owned western stores in America, known for their great prices and friendly service.
Langston’s Western Wear has been serving the western culture and lifestyle community for over 100 years. What started as a one-stop shopping destination for the ranchers and farmers of central Oklahoma has become one of the top independent and locally owned western stores in America, known for their great prices and friendly service.
Scope Summary
The Effort
Project Management
FREE
Development
40 hrs
Total
40 hrs
Service Model
On Call
i
We offer three flexible service models: On Call, Project, Monthly. See our pricing page for details.
Engagement Range
$3k – $4k
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This range is provided only as a reference to help estimate similar engagements. Actual costs vary based on project scope, complexity, custom functionality, and client direction.
Theme: Peak
Team Members
Project Manager
Developer
Tech Stack
Klaviyo
The Challenge
The existing BigCommerce store was running on an old version of the Peak theme, and it was starting to show it. Category descriptions were either duplicating or disappearing, legacy customizations were breaking, and the codebase was full of undocumented scripts from previous developers. Before finding AOC, the team reached out to multiple BigCommerce partners, but most provided quick quotes without digging into the actual issue.
What they really wanted was a partner who would investigate first, then quote, someone transparent on pricing who would respect a century-old brand and handle the upgrade carefully. AOC stood out by looking into the problem before proposing a solution, then delivering a clear plan to modernize the theme, fix the category logic, and clean up the codebase rather than just patching over it.
Project Goals
Complete a full audit of the theme, scripts, and customization files.
Identify essential scripts and safely remove unused or outdated ones.
Migrate the Peak theme from v1 to v3 while preserving design elements and rebuilding any affected customizations.
Resolve category description issues.
Restore necessary customizations.
Implement a scalable fix for category descriptions.
Ensure a stable, maintainable, and user-friendly foundation.
Our Approach
Our team began by completing a full audit of Langston's theme, scripts, and customization files. We identified essential scripts and safely removed unused or outdated ones, clearing the code base before updating. We then created a structured plan to migrate the Peak theme from v1 to v3 while preserving design elements and rebuilding affected customizations. After upgrading, we restored necessary customizations and implemented a scalable fix for category descriptions using BigCommerce's split-handlebar logic. Throughout the project, we documented findings, provided recommendations, and ensured the site moved to a stable, maintainable, and user-friendly foundation.
Outcome
The updated Peak v3 store gives Langston’s a modern, stable BigCommerce foundation that matches the strength of their in-store reputation. Category pages now behave consistently, performance and maintainability are improved, and future updates are far less risky thanks to a cleaned-up codebase and proper documentation. After contacting several BigCommerce partners, the client appreciated that AOC investigated first, quoted transparently, and finished in fewer hours than expected, which cemented us as their go-to partner for future work.
Growth Highlights
Modernized website design while preserving the brand's heritage.
Improved website stability and maintainability.
Enhanced user experience with consistent category descriptions.
Streamlined code base for faster loading times and improved performance.
Clear documentation for future updates and maintenance.
Overall Traffic
Improved by:
14.85 %
Conversion Rate
Improved by:
1.05 %
Returning Customer Rate
Improved by:
18.65 %
Date Period: Apr 01- Jun 30, 2024 VS Apr 01- Jun 30, 2023
I contacted a few Big Commerce partners for something we needed taken care of our on site. Always Open Commerce stood out with because they actually looked into our issue before giving us a quote. The transparent pricing is also appreciated. Even after I threw in a couple extra things for them to take care of, they came through with our project in less hours than expected. I will definitely be reaching out to them again next time we need something done.
- Jabin Abbott, Langston's Western Wear
Estimates and Timesheet
Custom Design
Theme Development
Conversion Rate Optimization