Food Delivery
DTC
The Free Range Butcher Cuts Through Shipping Challenges with a Tailored ShipperHQ Optimization
The Free Range Butcher is an Australian movement toward ethical, conscious food consumption. They supply premium grass-fed, organic, and sustainably sourced meats to customers who value quality, transparency, and responsible farming. As demand grew, they needed a smarter delivery strategy that supported expansion without compromising the customer experience.
Flyers ASAP is a printing company in Atlanta offering services such as custom flyers, business cards, and same-day printing, combining direct printing with in-house graphic design for tailored solutions.
Scope Summary
The Effort
ShipperHQ Optimization
Delivery Area Expansion
Suburb & Postcode Data Configuration
Delivery Cutoff Configuration
Shipping Logic Testing
Case Study Category
Specialized
This range is provided only as a reference to help estimate similar engagements. Actual costs vary based on project scope, complexity, custom functionality, and client direction.
Service Model
Project
i
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Theme: Cornerstone
Team Members
Vianca
Diana
Tech Stack
ShipperHQ
The Specialized Need
The Free Range Butcher needed to expand delivery coverage in its existing BigCommerce shipping setup without replacing the operational structure already in use. The project centered on extending ShipperHQ suburb and postcode logic and adding a precise weekly order cutoff for a perishable-food delivery model.
Requirements & Constraints
The solution needed to work within several existing operating requirements:
Add newly supported suburbs and postcodes without rebuilding the entire shipping system.
Preserve the existing delivery logic used by the business.
Apply a Wednesday 11:59 PM order cutoff.
Keep postcode validation aligned with the expanded delivery area.
Test the updated shipping rules across multiple days and scenarios.
Custom Solution
Rather than redesigning the storefront or replacing the shipping architecture, the project focused on targeted ShipperHQ configuration and data management. New suburb and postcode data were incorporated into the Delivery Area Suburb Checker, and the cutoff logic was configured around the client’s weekly fulfillment requirements.
Implementation
Delivery Area Expansion
The new suburb and postcode list was added to the ShipperHQ configuration so the storefront could validate customers in the expanded delivery area.
Cutoff Configuration
A Wednesday 11:59 PM order cutoff was configured to support the documented fulfillment schedule.
Shipping Logic Review
The existing shipping structure was retained while the new geographic and cutoff rules were incorporated into the established workflow.
Validation
The updated shipping logic was tested across multiple days to review cutoff behavior and postcode validation within the configured delivery area.
Outcome
The project expanded the configured delivery area and added the documented weekly cutoff while preserving the existing ShipperHQ structure.
More Complex Problems Solved
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Theme Duplication
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