Industrial / Safety Gear
DTC
A Stronger Technical SEO Baseline for US Rigging’s Shopify Plus Store
After its Shopify Plus launch, US Rigging’s SEO priority shifted to technical maintenance. The industrial safety catalog needed regular crawl, indexing, and site-health review so new issues could be identified before they accumulated.
Always Open Commerce established a maintenance process built around baseline reporting, SEMrush audits, Google Search Console validation, indexing checks, and issue resolution.
After its Shopify Plus launch, US Rigging’s SEO priority shifted to technical maintenance. The industrial safety catalog needed regular crawl, indexing, and site-health review so new issues could be identified before they accumulated.
Always Open Commerce established a maintenance process built around baseline reporting, SEMrush audits, Google Search Console validation, indexing checks, and issue resolution.
Scope Summary
The Effort
Keyword Research & Mapping
Schema Cleanup
On-Page SEO
Content Expansion
Monthly Monitoring
Case Study Category
SEO & GEO
Service Model
Monthly
i
We offer three flexible service models: On Call, Project, Monthly. See our pricing page for details.
Theme: AYO
Version: 3.0.0
Team Members
Vianca: Project Manager
Keito: SEO
Jazpher: Developer
Tech Stack
SEMrush
Analytics
GA4 Analytics
Bigcommerce
Search Opportunity
A large Shopify Plus catalog can develop technical issues as products, templates, links, and indexed pages change. US Rigging needed a repeatable way to review findings from SEMrush and Google Search Console, determine which issues mattered, and move the right fixes forward.
The scope was intentionally narrow: establish the baseline, monitor crawl and indexing health, and resolve technical findings that could weaken the site’s search foundation.
Search Priorities
Establish a baseline SEO report for ongoing performance and technical review.
Monitor SEMrush site health and identify issues affecting the Shopify Plus site.
Use Google Search Console and SEMrush to verify crawl, indexing, and site-health signals.
Resolve technical SEO issues identified through audit review.
Improve the SEMrush site-health score through ongoing technical maintenance.
SEO Strategy
The work followed a maintenance cycle rather than a one-time cleanup. Each review established the current condition of the site, prioritized the issues with the greatest technical impact, and created a new baseline for the next audit.
What We Implemented
Baseline SEO Reporting
A baseline report documented the starting technical condition of the site and provided a reference point for later audit reviews.
SEMrush Site Audit Review
SEMrush findings were grouped and prioritized so the team could focus on issues most likely to affect the site-health profile.
Google Search Console Validation
Google Search Console provided a second view of indexing and crawl signals, helping validate findings surfaced through SEMrush.
Technical Issue Resolution
Confirmed technical issues were resolved where they affected the audit score or created avoidable site-health risk.
Ongoing Monitoring
Continued monitoring keeps the maintenance plan current as catalog, theme, and indexing conditions change.
Search Visibility Results
| Metric | Result | Context |
|---|---|---|
| SEMrush Site Health Score | Reached 85% | The April 22,2026 SEMrush audit confirms the 85% score. |
Business Context
The April 22, 2026 SEMrush audit recorded an 85% Site Health score across 963 crawled pages, establishing a current technical baseline for continued Shopify Plus maintenance.
For US Rigging, the maintenance process is the central outcome: technical findings are reviewed against a baseline, validated across tools, and addressed before they become a larger unresolved backlog.
SEMrush Site Audit proof showing 85% site health, 963 crawled pages, and the April 22, 2026 audit view.
Outcome
US Rigging’s technical SEO program established a repeatable maintenance cycle around baseline reporting, SEMrush review, Google Search Console validation, issue resolution, and continued monitoring.
Estimates and Timesheet
Custom Design
Theme Development
Conversion Rate Optimization
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