Beverage
B2C
Bird Rock Coffee Roasters Brews Up a Scalable BigCommerce Store with a Cost-Effective Migration From Shopify
Bird Rock Coffee Roasters is a San Diego–based specialty coffee company renowned for its direct farmer relationships, sustainable sourcing practices, and award-winning roasts. With 11 cafés across California, they serve a loyal community of coffee enthusiasts while upholding a commitment to economic, social, and environmental responsibility. Recognized as Roaster of the Year in 2012, Bird Rock continues to balance small-batch craft with scalable growth.
Bird Rock Coffee Roasters is a San Diego–based specialty coffee company renowned for its direct farmer relationships, sustainable sourcing practices, and award-winning roasts. With 11 cafés across California, they serve a loyal community of coffee enthusiasts while upholding a commitment to economic, social, and environmental responsibility. Recognized as Roaster of the Year in 2012, Bird Rock continues to balance small-batch craft with scalable growth.
Scope Summary
The Effort
Platform Migration
Data Migration
SEO Preservation & Redirects
Theme Implementation
Shipping Configuration
Subscription Setup
B2B Wholesale Experience
Case Study Category
Migrations
This range is provided only as a reference to help estimate similar engagements. Actual costs vary based on project scope, complexity, custom functionality, and client direction.
Service Model
Project
i
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Theme: Cornerstone
Team Members
Vianca: Project Manager
Diana: Data Admin
Kevin: CRO
Aldfrei: UI/UX Designer
Roeland: Developer
Tech Stack
Klaviyo
ShipperHQ
Cart2Cart
Why the Migration
Bird Rock Coffee Roasters needed to move from Shopify to BigCommerce while implementing an already-developed visual direction and supporting both retail and wholesale buyers. The new platform also needed to accommodate recurring coffee subscriptions, complex shipping requirements, and the product-information patterns customers use to evaluate specialty coffee.
What Had to Be Protected
The transition needed to account for several important parts of the existing ecommerce operation:
Products, customers, and order history.
Existing URLs, metadata, and organic search equity.
Product-information patterns such as Tasting Notes, Origin, and Roast Profile.
Subscription purchasing for recurring coffee orders.
Shipping logic and rates for the catalog.
Retail and wholesale customer paths.
Migration Plan
The migration combined data transfer, search-preservation work, theme implementation, and configuration of subscription, shipping, and wholesale experiences.
1. Move core store data from Shopify to BigCommerce using Cart2Cart.
2. Map URLs and metadata and implement redirects as part of the search-preservation plan.
3. Recreate key product-information structures in BigCommerce.
4. Implement the provided design direction on the Cornerstone theme.
5. Configure ShipperHQ, recurring-order functionality, and a dedicated wholesale experience.
Build & Transfer
Data & Product Information
Products, customers, and orders were transferred with Cart2Cart, while the new store recreated product-information fields used for Tasting Notes, Origin, and Roast Profile.
Theme Implementation
The provided design mockups were implemented on the Cornerstone theme, aligning layouts, typography, imagery, and product presentation with the brand direction.
Shipping & Subscriptions
ShipperHQ was configured for the documented shipping requirements, and subscription functionality was set up for recurring coffee orders.
Wholesale Experience
A wholesale-specific experience was included so B2B buyers could be supported alongside the retail storefront.
SEO & Redirects
URL mapping, metadata transfer, and redirects were part of the migration plan. These measures are not treated as proof of complete ranking or SEO preservation.
Launch Validation
Launch preparation focused on the migrated storefront’s core buying paths, including product information, recurring-order functionality, shipping configuration, wholesale access, and responsive presentation before go-live.
Post-Migration Outcome
Bird Rock Coffee Roasters completed the move to BigCommerce with the documented product-information patterns, subscription setup, shipping configuration, and wholesale experience incorporated into the new storefront. The case study also records:
Conversion Rate
4.39 %
Average Order Value
65.53 %
New Customers Rate
6.30 %
Date Period: Jan 01- Oct 31, 2025 VS Jan 01- Oct 31, 2024.
Estimates and Timesheet
Custom Design
Theme Development
Conversion Rate Optimization
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