Custom Apparel
B2B
Chai Tees Creates a Seamless Custom Apparel Experience with a Data-Driven E-commerce Overhaul
Founded in 2014 in North Miami Beach, Chai-Tees is a one-stop shop for fully customizable apparel, uniforms, and event merchandise. They serve schools, organizations, and businesses nationwide, pairing friendly one-on-one service with high-quality products and competitive pricing. Their growing niche audience required a digital store that could match the flexibility and creativity they offer offline.
Flyers ASAP is a printing company in Atlanta offering services such as custom flyers, business cards, and same-day printing, combining direct printing with in-house graphic design for tailored solutions.
Scope Summary
The Effort
Product Customizer Implementation
Product Data Standardization
Product Image Standardization
Customization Rule Configuration
Request-a-Quote Setup
Case Study Category
Specialized
This range is provided only as a reference to help estimate similar engagements. Actual costs vary based on project scope, complexity, custom functionality, and client direction.
Service Model
Project
i
We offer three flexible service models: On Call, Project, Monthly. See our pricing page for details.
Theme: Frooition Base
New Base Development
Team Members
Vianca
Diana
Myles
Roncy
Manuel
Tech Stack
Zakeke
Inksoft
GraphicsFlow
The Specialized Need
Chai-Tees needed a product-personalization experience capable of supporting artwork uploads, color changes, names and numbers, quote requests, and a catalog with extensive vendor, size, and color variation. The project also revealed that the underlying product data and image standards needed to be normalized before a reliable customizer workflow could be implemented.
Requirements & Constraints
The solution needed to support several connected requirements:
Provide a scalable product-customizer workflow for apparel.
Standardize product data, SKUs, colors, and imagery across vendor sources.
Define exact customization rules by apparel style.
Support artwork, logo, name, and number behavior.
Implement a request-a-quote workflow for schools and organizations.
Improve homepage/category organization and foundational search structure around the customizer experience.
Custom Solution
Instead of building a fully custom personalization engine, the project used Zakeke as the core customization platform. A live demo validated the major interaction requirements before the team moved into the catalog, image, and rule-standardization work required for a stable implementation.
Implementation
Customizer Configuration
Zakeke was configured around logo uploads, color changes, artwork previews, names/numbers, and quote-request requirements included in the project.
Product Data & Image Standardization
Data from InkSoft, AlphaBroder, and other vendor sources was consolidated, while SKU/color mappings and image sets were standardized for more consistent variation handling.
Customization Rules & Quote Workflow
The client and implementation team defined style-specific customization behavior and configured the Zakeke Request-a-Quote workflow around the resulting rules.
Homepage, Category & Search Foundation
Homepage and category organization plus foundational metadata, heading, and content work were included to support product discovery around the new customization experience.
Validation
The implementation began with a small-product Zakeke demonstration and proceeded after the client approved the core workflow.
Outcome
Chai-Tees established a Zakeke-based customization and quote workflow supported by standardized catalog data, product imagery, customization rules, and updated discovery structures. The protected client review below remains unchanged.
Chai Tees first decided to use "Always Open" for website development and SEO after discussing our needs with Steve. We were assigned Vianca as our project manager, who understood the various tasks we were trying to execute and she communicated each step of the way. Most recently, we needed a few new items added to our site, and Always Open was able to get the project done in a timely manner. Highly recommend using Always Open!
- Nancy M., Owner, Chai Tees
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Pending
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Theme Duplication
How Flyers ASAP Migrated From Blueprint to Stencil With Theme Duplication
USA
Philippines
