Water Filtration
B2C/B2B
Keeping a Long Standing Filtration Brand Running Smoothly from Magento to BigCommerce and Beyond
CWR Environmental Products is a leading provider of advanced water and air filtration systems for home and commercial use. With over 35 years of experience, they focus on highly effective filtration for customers with special health concerns while raising awareness about the health impact of environmental contamination.
Scope Summary
The Effort
Store Maintenance & Technical Support
Product Data & Tax Updates
UX/CRO Improvements
Promotional & Content Updates
Email Campaign Support
Case Study Category
Monthly
This range is provided only as a reference to help estimate similar engagements. Actual costs vary based on project scope, complexity, custom functionality, and client direction.
Service Model
Monthly
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We offer three flexible service models: On Call, Project, Monthly. See our pricing page for details.
Theme: Cornerstone Theme
Team Members
Vianca: Project Manager
Diana: Data Admin
Aldfrei: UI/UX Designer
Jaybee: Developer
Maxx: Developer
Kevin: CRO
Finny: Content Writer
Tech Stack
Mailchimp
ShipStation
Why It Was A Fit
CWR Environmental Products began working with Always Open Commerce in 2018 while its ecommerce operation was still on Magento 1. With that platform approaching end of life, the relationship initially included support through the transition period and a planned move to BigCommerce. After the migration, the engagement continued as an ongoing maintenance and improvement relationship rather than ending with the platform change.
Ongoing Priorities
The Monthly work centered on recurring operational and storefront priorities:
Maintain the BigCommerce storefront and address technical issues as they arise.
Keep tax, product, and questionnaire data updated.
Refresh promotional content, homepage graphics, products, and other customer-facing content.
Support light CRO and UX refinements without disrupting the core shopping experience.
Coordinate email promotions with corresponding storefront content and campaigns.
Maintain an organized backend that the internal team can continue to use for day-to-day work.
The Engagement
After the migration to BigCommerce, the engagement shifted into steady Monthly support across store maintenance, data updates, content changes, promotional work, CRO/UX refinements, and email-campaign support. The model emphasized incremental improvements and recurring maintenance rather than a series of one-time rescue projects.
What We Improved Over Time
Store Maintenance & Technical Support
Ongoing work included troubleshooting technical issues, maintaining store functionality, and supporting the BigCommerce environment after the earlier platform transition.
Product Data & Tax Updates
The team maintained documented tax-rate, questionnaire, and product-data updates so recurring operational changes could be handled within the same support relationship.
Technical Maintenance & Product Data
The Monthly scope also included technical store maintenance and product-data cleanup, giving the team a recurring path for addressing storefront issues and maintaining more consistent product information.
UX/CRO Improvements
Light CRO and UX refinements were incorporated over time to keep the storefront usable and current without turning routine maintenance into a full redesign.
Promotional & Content Updates
Homepage graphics, promotional banners, products, vlogs, and campaign-related content were added or refreshed as business needs changed.
Email Campaign Support
Email promotions around key holidays and offers were coordinated with storefront messaging and landing experiences so campaign content stayed aligned across channels.
Notable Wins
The migration project developed into an ongoing BigCommerce maintenance relationship.
Recurring technical, content, product-data, tax, and promotional needs were consolidated into one Monthly support model.
Storefront and campaign updates could be handled incrementally without requiring a new project for each change.
The engagement provided a consistent path for ongoing UX/CRO and operational improvements.
Looking Ahead
The relationship extended from the Magento-to-BigCommerce transition into long-term Monthly support for store maintenance, content, data, promotions, and incremental experience improvements.
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