Apparel / Fashion
B2C
Robby & Harley Migrates from Shopify to BigCommerce for a Faster, More Modern Shopping Experience
Robby & Harley is a North Carolina–based lifestyle and apparel brand offering branded merchandise, apparel, and accessories. As the catalog and brand presentation evolved, the company needed a more structured ecommerce foundation that could support cleaner navigation, stronger product organization, and continued growth.
Robby & Harley is a North Carolina–based lifestyle and apparel brand offering branded merchandise, apparel, and accessories. As the catalog and brand presentation evolved, the company needed a more structured ecommerce foundation that could support cleaner navigation, stronger product organization, and continued growth.
Scope Summary
The Effort
Platform Migration
Catalog Migration
Theme Implementation
Core Page Build
Navigation & Product Sorting
Legal & Policy Page Setup
Basic SEO Configuration
Case Study Category
Migrations
Service Model
Project
i
We offer three flexible service models: On Call, Project, Monthly. See our pricing page for details.
Theme: Tribes Automotive
Team Members
Vianca: Project Manager
Diana: Data Admin
Jaybee: Developer
Myles: Designer
Maxx: Developer
Tech Stack
Searchanise
Why the Migration
Robby & Harley needed to move from Shopify to BigCommerce as its growing catalog and brand presentation required a more structured storefront foundation. The migration needed to bring products and content into the new platform while improving navigation, product sorting, and the completeness of core customer-facing pages.
What Had to Be Protected
The transition needed to account for several parts of the existing storefront and brand experience:
Product and catalog information.
Core customer-facing content and brand presentation.
Collection, category, and navigation relationships.
North Carolina brand elements used across the site.
Existing policy and informational content required by the storefront.
Migration Plan
The transition combined BigCommerce theme setup, catalog migration, core-page implementation, navigation cleanup, and basic search configuration.
- Configure the Lifestyle Stencil theme in BigCommerce.
- Map the Shopify catalog into the new store structure.
- Build the homepage, product pages, category pages, and key inner pages.
- Standardize product sorting and remove unnecessary subcategories.
- Connect the existing policy and informational pages required for the storefront.
Build & Transfer
Theme & Core Pages
The Lifestyle theme was configured in a Stencil environment and used to build the homepage, product, category, and supporting content pages.
Catalog & Navigation
The catalog was mapped into BigCommerce, product sorting was standardized, and unnecessary subcategories were removed to simplify browsing.
Brand Presentation
North Carolina brand elements and customer-facing content were applied across the new storefront to maintain a consistent presentation.
Policy & Basic SEO Setup
The project included setup and connection of Privacy Policy, Returns Policy, and Terms of Service pages, along with basic SEO-related configuration.
Launch Validation
Launch preparation included review of the migrated catalog, core storefront pages, navigation, policy-page connections, and customer-facing behavior in the new BigCommerce store.
Post-Migration Outcome
Robby & Harley completed the move to BigCommerce with the Lifestyle theme, core storefront pages, catalog structure, navigation cleanup, brand presentation, and policy-page setup incorporated into the project. The result is a more complete platform foundation that can be refined
Estimates and Timesheet
Custom Design
Theme Development
Conversion Rate Optimization
More Brands Making the Move
See how others made the switch with Always Open Commerce.
Migration
How Decor Direct Left a High-Cost Agency for a More Flexible Shopify Store
Migration
How CSM Performance Recovered From a Failed 60-Week Migration and Increased Conversion Rate by 75%
USA
Philippines
